Privacy Policy

Alliance Real Estate
Last updated: 01/01/2026

Alliance Real Estate (“Alliance,” “we,” “us,” or “our”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how information is collected, used, disclosed, and safeguarded when you visit https://www.alliance.realestate (the “Site”) or use our services.

By accessing or using this Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

a. Personal Information You Provide

We may collect personal information that you voluntarily provide, including but not limited to:

Name
Email address
Phone number
Mailing address
Property search criteria
Account registration information
Messages or inquiries submitted through forms
Information submitted through dashboards or user profiles

b. Property & Search Data

When you use our property search tools, we may collect information related to:

Search locations (city, address, ZIP code)
Property preferences
Saved searches and favorites

c. Automatically Collected Information

When you visit the Site, we may automatically collect:

IP address
Browser type
Device information
Pages viewed and time spent
Referring URLs
Cookies and similar tracking technologies

2. How We Use Your Information

We use the information we collect to:

Provide and operate our real estate services
Respond to inquiries and communicate with you
Facilitate property searches and user dashboards
Improve website functionality and user experience
Manage user accounts and authentication
Comply with legal and regulatory requirements
Enforce our terms and protect against fraud or misuse

3. MLS, IDX, and Property Data

Property listings displayed on this Site may be sourced from Multiple Listing Services (MLS), IDX feeds, or third-party data providers. Listing data is subject to MLS rules and may not be complete or guaranteed.

Alliance Real Estate does not guarantee the accuracy, completeness, or timeliness of MLS data and disclaims liability for errors or omissions.

4. Sharing of Information

We do not sell your personal information.

We may share information:

No personal information, mobile number, or messaging consent information will be shared with third parties or affiliates for marketing or promotional purposes.
With service providers who assist in operating our website or services (e.g., hosting, analytics, email delivery)
With MLS providers, IDX vendors, or API data partners as required to deliver real estate services
To comply with legal obligations, court orders, or government requests
To protect the rights, property, or safety of Alliance Real Estate, our users, or others

5. Cookies & Tracking Technologies

We may use cookies, pixels, and similar technologies to:

Remember user preferences
Analyze site traffic and usage
Improve performance and content

You can control cookies through your browser settings. Disabling cookies may affect Site functionality.

6. Third-Party Services & Links

This Site may contain links to third-party websites or services (e.g., MLS portals, mapping services, analytics tools). We are not responsible for the privacy practices or content of those third parties.

Please review their privacy policies separately.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, or resolve disputes.

9. Your Rights & Choices

Depending on your location, you may have rights to:

Access the personal information we hold about you
Request correction or deletion of your information
Opt out of marketing communications

To exercise these rights, contact us using the information below.

10. Children’s Privacy

This Site is not intended for children under the age of 13. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. Continued use of the Site constitutes acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact:

Alliance Real Estate
532 W. Garden Street
Pensacola, FL 32502
Phone: (850) 393-9455
Email: tech@alliance.realestate